Prebuilt Sweep&Go Client Onboarding

Improve conversion tracking with Google Analytics

For a pooper scooper service website, it’s the most important to track recurring signups. Optionally you may track one time cleanups as well. Considering that the lifetime value of recurring sign ups may be 20 times higher than of one time cleanups, we’d probably recommend you just to track recurring sign ups unless you have a good history of converting one time cleanups to recurring service. If you require a card on file for new recurring signups, you will only have 1 conversion to make. If you give an option to sign up with a check or give an option to add credit card details later, then you’ll need to create 2 conversions (one for credit card submissions and another one for check submissions).

Make sure to have a Google Analytics GA4 account. If you do not have one, you may create it at

We recommend you to install Google Analytics GA4 tracking on your website and events will be automatically sent to your Google Analytics account.

If you use Sweep&Go prebuilt client onboarding form (example: you will need to be on the POOfessional plan to track conversions. Within your employee portal please go to Settings > Branding > Google Analytics > EDIT > Paste your ID from Google Analytics > Save

Branding settings in Employee portal

Once you’ve created an account and implemented tracking on your website and client onboarding form, proceed with the following steps to track conversions:

1. Create a test sign up for One time cleanup, Recurring cleanup (example Once a week cleaning) in Client Onboarding and wait 24-48h for the events to be generated within Google Analytics. If your client onboarding supports check payments, please create a recurring sign up for check payment method as well.

Sweep&Go Client Onboarding Events:

There are 3 possible events with prebuilt Sweep&Go signup form. They’re created based on the following options: recurring (regular) vs one time and credit card vs check payment option.

Each event name starts with account name (unique slug for each business / Sweep&Go account) – example: magnificent_778_ekuc6

Next the event name shows signup_rec or signup_one to identify if it’s regular or one time service respectively.

At the end of each event name cc indicates if it’s a credit card signup and ch indicates check payment method (no credit card present).

Tracking those events will provide you exact data on how many people signed up for your service using Sweep&Go Client Onboarding. :

  • magnificent_778_ekuc6_recurring_cc
  • magnificent_778_ekuc6_recurring_cc
  • magnificent_778_ekuc6_onetime_cc

2. Mark Events As Conversions

In Google Analytics, conversions may be created within Admin > Data Display > Events

Mark events as conversions in Google Analytics